ClassPass announced Wednesday that it plans to discontinue its unlimited membership plan – and the company’s diehard fans are not happy.
The monthly subscription service for gyms and workout classes announced in a blog post that it’s doing away with the plan that helped the company make its name, citing “a fundamental problem” with the idea of unlimited classes.
CEO Payal Kadakia wrote in the post that ClassPass would be “sabotaging the vision at the very heart of this company” if it encouraged users to continue using Unlimited.
Now, the company is making its 5- and 10-packs of classes – which it introduced earlier this year – the only option for users, migrating its unlimited users over to the 10-class plan, which costs $135 per month.Those members will receive 10 free classes every month for the first three months, the company said.
But several unlimited plan users disagreed with the changes and took to Twitter to voice their frustration with the company’s decision.
https://twitter.com/kdwignall/status/793834549897629696
https://twitter.com/CarnissaSays/status/793834531572686848
https://twitter.com/socallmeshirley/status/793830558417559553
You suck, @classpass. https://t.co/Y8AI1fdvSx
— Mandy (Marks) Rheuport (@mandymarks) November 2, 2016
https://twitter.com/WastedWardrobe/status/793829951384322049
https://twitter.com/lindsfrances/status/793830226186870784
https://twitter.com/EzraGrossman2/status/793831579219025920
NOT happy about @ClassPass discontinuing unlimited. I'm frustrated that I spent last month finding new studios, but now likely will quit.
— Laura (@50by25) November 2, 2016
so @classpass no longer offers unlimited classes in LA? * cancels membership *
— evelynn with 2 n’s (@evelynn_world) November 1, 2016
Using @classpass <18 months. In that time, they:
Raised prices twice
Limited # of current bookings
Eliminated flagship membership option
🙁— Allison M. Preiss (@allisonmpreiss) November 2, 2016
https://twitter.com/KBheyy/status/793830985909633024
https://twitter.com/stevilou/status/793833452164513792
Can't believe @classpass are changing their terms again &have stopped unlimited classes!! What's the point of #classpass anymore?! So angry😡
— ellie kirkby (@pinkele4nt) November 2, 2016
So sad @classpass is changing yet again! and no info on how much the add on bundles are! 😫
— Harriet Hadfield (@harrymakesitup) November 2, 2016
Heartbroken that @classpass are discontinuing their unlimited plan. It changed my life this year. So, so disappointed.
— Amelia Florence (@ameliafsimmons) November 2, 2016
https://twitter.com/danimop/status/793830112940609536
https://twitter.com/ashnagesh/status/793836135592099841
Dear @classpass, maybe you should've thought about your business model before deciding it didn't work. The WORST
— Jennie Ho (@JHoSanDiego) November 2, 2016
https://twitter.com/daisyojordan/status/793831864641458176
.@classpass boy, bye. Looking for a new gym membership.
— Betsy Tannenbaum (@betsyappleton) November 2, 2016
Kadakia wrote on the company's blog that ClassPass plans to roll out new features in the coming months to "enhance" memberships, and has been sending apologies and working to assuage its disappointed users on the ClassPass Twitter account since announcing the news.
You can read the full post about the changes on the ClassPass blog.