A bottle of ketchup that features Ed Sheeran’s infamous Heinz tattoo has sold for more than $1,800

• A bottle of Heinz Tomato Ketchup, which features Ed Sheeran’s infamous Heinz tattoo, sold for $1,823.47 (£1,500.00) at Christie’s Auction House London, setting what the company believes is a world record.
• There are only 150 of the “Ed Sheeran x Heinz Tomato Ketchup, Tattoo Edition” bottles in circulation and each one is signed by Sheeran himself.
• All money raised from the bottles will be donated to Sheeran’s nominated charity, East Anglia’s Children’s Hospices, and Heinz’s nominated charity, Rise Against Hunger.
• Visit INSIDER’s homepage for more stories.

A bottle of ketchup featuring Ed Sheeran’s infamous Heinz Tomato Ketchup tattoo has sold for more than $1,800.

The bottle, which was bought for $1,823.47 (£1,500) in a bidding war at Christie’s Auction House London on Thursday, is decorated in a number of the singer’s tattoos, with his Heinz logo prominently displayed.

Heinz believes the incredible price tag set a world record for the most expensive bottle of ketchup.

The bottles are called "Ed Sheeran x Heinz Tomato Ketchup, Tattoo Edition," and only 150 are in circulation.

Each one is signed by Sheeran himself and comes in a novelty speaker box.

"Over the years Ed has professed his love for Heinz many times," Heinz spokesperson Jamie White told INSIDER.

"From demanding it in fancy restaurants the world over, to making sure he always has a bottle or ten on tour with him, to tattooing the label on his arm."

The unlikely partnership between the pop star and condiment company began in April, when Sheeran reached out to Heinz on Instagram and said he had an idea for a TV commercial, White explained to INSIDER.

Now, the singer and Heinz have collaborated again to launch the limited-edition ketchup bottle to celebrate the company's 150th birthday.

The first three bottles were auctioned off at Christie's Auction House in London on Thursday and sold for a combined $4,437.10 (£3,650).

Additionally, a select number of bottles will be donated to modern art galleries around the world and gifted to "superfans of Ed and Heinz" in September.

The remaining bottles will be given to fans that enter a "global free prize draw."

Read more: Beyoncé and Ed Sheeran wore wildly different outfits during a performance, and people think it sends a message about gender standards

All money raised at Thursday's auction will be donated to Sheeran's nominated charity, East Anglia's Children's Hospices, and Heinz's nominated charity, Rise Against Hunger.

Read more: Heinz released its unconventional ketchup and mayonnaise hybrid as 'Saucy Sauce' in the UK because the name 'Mayochup' was already taken

Fans above the age of 18 can enter the global free prize draw here.

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