White Claw, the popular alcohol and seltzer combination that comes in a can, has become the unofficial drink of the summer thanks to its recent virality and its sweet, light taste.

The spiked seltzer has been available for purchase since 2016, but a video posted by YouTuber Trevor Wallace in which he mocks “bros” obsessed with the drink has brought new levels of attention to White Claw.

Now, as my colleague at Business Insider noted, everyone is obsessed.

https://twitter.com/TrevWall/status/1143695664259325954?ref_src=twsrc%5Etfw

Read more: 'Claw is the law': Why American 'bros' suddenly can't get enough of White Claw hard seltzer

But not only is the drink catching on as a summertime favorite because of its light and refreshing taste, but Wallace's video quickly went viral and inspired many spin-off memes on Twitter.

https://twitter.com/Sean_Kopchak23/status/1155132582750826496?ref_src=twsrc%5Etfw

Some Twitter users even went as far as to invoke a higher being to convey their love for White Claw:

While others joked about White Claw's effect on their mental health.

But Thomas got real about the motivations behind the White Claw craze.

Total Frat Move, however, doesn't subscribe to his premise.

But no matter what, they all agreed that La Croix was the first step in the White Claw takeover.

Meanwhile, this girl clearly knew her worth.

Read more: Target is selling a $20 pineapple backpack and $6 fanny packs that also serve as portable wine coolers

Some people who wouldn't be considered part of White Claw's traditional target demographic even tried to get in on the trend.

But not everyone is in on the joke. Some people are already over the viral White Claw memes.

https://twitter.com/AlvinCerna1/status/1155380785655865348?ref_src=twsrc%5Etfw

And, unbelievably, some others still don't know about the popular spiked seltzer.

https://twitter.com/LeftAtLondon/status/1153454455196536832?ref_src=twsrc%5Etfw