- Starting in January, Dunkin’ Donuts will be known solely as Dunkin’.
- Many are freaking out.
- The jokes on Twitter are great.
- Let’s have a laugh.
After much teasing, Dunkin’ Donuts announced on Tuesday that come January the chain will officially drop the word “Donuts” from its name, rebranding to simply Dunkin’.
The breakfast chain, which helped make donuts – both the word and the food – into the mainstream, is undergoing a major identity shift. And people have noticed.
On Twitter, people are freaking out – as they tend to do.
Needless to say, the jokes are excellent.
If Dunkin' Donuts had the kind of bold, courageous leadership needed to win in today's global economy, they'd have rebranded as Dunkies
— Tom Gara (@tomgara) September 25, 2018
Please, Mr. Donuts is my father. Call me Dunkin'. https://t.co/zzcAZpYXsn
— alexis nedd 🎮 💚 (@alexisthenedd) September 25, 2018
https://twitter.com/incredhoeble/status/1044669211400843264?ref_src=twsrc%5Etfwhttps://twitter.com/SonnyBunch/status/1044644247457206279?ref_src=twsrc%5Etfw
New Englanders, of course, demand democratic justice.
https://twitter.com/elizmccracken/status/1044658725938769921?ref_src=twsrc%5Etfwhttps://twitter.com/MLfromdeep/status/1044677102564401157?ref_src=twsrc%5Etfwhttps://twitter.com/Sully/status/1044659831171428353?ref_src=twsrc%5Etfw
Some people think the new name exposes a major logical flaw.
What is it exactly that one is Dunkin’, if not a Donut? https://t.co/47PNgBl8Hf
— Guy Adami (@GuyAdami) September 25, 2018
https://twitter.com/beysicc/status/1044674225724960771?ref_src=twsrc%5Etfw
Many are utterly apathetic, if not opposed to the change.
Everyone calls it Dunkin anyway . The change won’t hurt https://t.co/4mfcOpmdJ8
— 𝕷𝖎𝖋𝖊 𝖎𝖘 𝕲𝖔𝖔𝖉 🇭🇹 (@TheGoodLife_32) September 25, 2018
https://twitter.com/JohnHillbery/status/1044670219959128064?ref_src=twsrc%5Etfwhttps://twitter.com/JamesPup/status/1044670232264986624?ref_src=twsrc%5Etfw
Some say this whole ordeal reminds them of the IHOP/IHOB botched burger launch.
https://twitter.com/darth/status/1044639674503811072?ref_src=twsrc%5Etfwhttps://twitter.com/jennschiffer/status/1044659462785708032?ref_src=twsrc%5Etfw
And after Weight Watchers' wellness-focused rebrand to "WW" that was announced earlier this week, some people are just tired.
https://twitter.com/cantstopYELLEN/status/1044658794419097600?ref_src=twsrc%5Etfw
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