GE’s Linda Boff reveals how the brand remains true to its DNA, why ad impressions are vanity metrics, and why it’s finally embracing programmatic advertising Tanya Dua, Kara Chin, Jacqui Frank 22 jun 2018
‘It’s not true:’ Toppled ad king Martin Sorrell gave a defiant response to claims he bullied staff and used company cash for prostitution Alexandra Ma, Tanya Dua 22 jun 2018
A Burger King exec says the people who are most successful at the company have a distinct trait in common Tanya Dua 21 jun 2018
