These 5 trends defined a turbulent 2019 at the advertising giant WPP, which consolidated as clients slashed budgets Patrick Coffee 26 dec 2019
Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan Patrick Coffee 12 okt 2019
What McDonald’s new US marketing model means for agencies, holding companies, and big advertisers Patrick Coffee 28 sep 2019
Juul’s Silicon Valley marketing tactics are to blame for its troubles, says longtime advertising exec Alex Bogusky Patrick Coffee 27 sep 2019
Advertisers have long avoided sharing agencies with competitors. McDonald’s just abandoned that tradition, and other big brands could follow suit. Patrick Coffee 26 sep 2019
