Premium De elektrische strategie van Volvo met merken als Polestar en Lynk & Co lijkt riskant – toch kan dit de toekomst van de auto-industrie zijn Brett Berk 23 aug 2022
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Infiniti’s new chief lays out his grand plan to revive the flailing luxury brand, whose sales have dropped 50% since 2017 Brett Berk 23 mrt 2021
COVID-19 has ushered in a new kind of vacation: the ultra-exclusive road trip for the uber-wealthy traveler Brett Berk 24 nov 2020
How BMW uses its mystifying Alpina brand to capture ultra-wealthy buyers who want the ‘ultimate Ultimate Driving Machine’ Brett Berk 24 okt 2020
