Amazon is releasing a new tool in Europe that will make it an even bigger challenger to Google’s ads empire

• Amazon’s data clean room for European advertisers is meant to comply with an upcoming EU regulation.
• It competes with similar tools from giants like Google and Snowflake, and startups like InfoSum.
• Companies are racing to build data clean rooms that solve for the loss of third-party cookies.

Amazon is set to launch a new privacy tool for advertisers that competes with Google and data firms.