Aldi is bezig de VS te veroveren: zo ziet een Amerikaanse Aldi eruit

De Duitse discountketen Aldi is hard op weg een grootmacht te worden in de Verenigde Staten.
Hoewel Aldi al decennia in de VS opereert, is het bedrijf sinds enkele jaren bezig met een expansiestrategie.
Redacteur Mary Meisenzahl van Insider nam een kijkje in een Amerikaanse Aldi.
Lees ook: Bonje bij families van wereldberoemde Duitse bedrijven: van Aldi en Adidas tot Dr. Oetker

Aldi kennen we in Nederland al jaren als de supermarkt met de kleine prijzen. In Amerika is de keten hard aan de weg aan het timmeren. Het concern wil graag de voetafdruk in het land vergroten, zeker nu de hoge inflatie consumenten dwingt om op zoek te gaan naar goedkopere alternatieven voor de dagelijkse boodschappen.

Aldi opende in 1976 al de allereerste Amerikaanse vestiging in de staat Iowa. Vandaag de dag telt de overzeese operatie meer dan tweeduizend vestigingen in 36 Amerikaanse staten.

In 2020 was de Aldi de snelstgroeiende supermarktketen in Amerika. Dit jaar wil het bedrijf nog eens 150 winkels openen in het land, plus een distributiecentrum in de staat Alabama. Hiermee wordt Aldi de op twee na grootste supermarkt in de VS, na Walmart en Kroger.

Business Insider’s Mary Meisenzhal was onder de indruk van de lage prijzen en de kwaliteit van de huismerken van Aldi. Ze ging op reportage:

Neem een kijkje in de Amerikaanse Aldi, de supermarkt die een van de grootste wordt van de VS

Aldi is a discount grocery chain founded in Essen, Germany in 1961. In 1976, the company opened its first US location in Iowa and today it has more than 2,000 stores in 36 states.

Mary Meisenzahl/Insider
Sales are up double digits over the past year, driven by over one million new customers, according to Scott Patton, Aldi's vice president of national buying.

Source: Reuters

AP Photo/Martin Meissner
More middle and high income customers, making $50,000 per year or more, are opting to shop at the discount store, Aldi said.

Source: Reuters

Thomson Reuters
I visited an Aldi location in Rochester, New York. To pick up a cart at the entrance of the store, I had to put a quarter inside to unlatch it from the rest of the carts.

Mary Meisenzahl/Insider
I got my quarter back when I returned the cart at the end of my shopping trip. Aldi doesn't have to pay workers to return shopping carts, because customers are incentivized to do it themselves.

Mary Meisenzahl/Insider
As retailers grapple with a shortage of workers, eliminating low pay positions is one way businesses can stay ahead.

Mary Meisenzahl/Insider
I walked inside and was immediately in the produce section.

Mary Meisenzahl/Insider
Most of the fruits and vegetables — including apples, celery, and cucumbers — were pre-wrapped in plastic.

Mary Meisenzahl/Insider
In a recent price comparison, Aldi had lower prices on produce than Walmart did.

Source: Ramsey Solutions

Mary Meisenzahl/Insider
The rest of the store looked similar to the produce aisle.

Mary Meisenzahl/Insider
Products are on shelves right inside their cardboard packaging.

Mary Meisenzahl/Insider
Or, they're still in pallets used for transportation.

Mary Meisenzahl/Insider
This also saves money on labor, because workers don't have to spend time unboxing each product and arranging them on shelves.

Mary Meisenzahl/Insider
Aldi stores are a bit smaller than traditional grocery stores at about 12,000 square feet, with just five large aisles.

Mary Meisenzahl/Insider
Another way Aldi keeps costs down is by selling private-label brands.

Mary Meisenzahl/Insider
The chain says more than 90% of its products are Aldi brands.

Source: Aldi

Mary Meisenzahl/Insider
Aldi does sell some well-known brands like Coca Cola, but the Aldi private label version is stocked right next to it.

Mary Meisenzahl/Insider
Aldi takes care to make its products look similar to brand names. These boxes of macaroni and cheese could definitely pass for Kraft without a closer look.

Mary Meisenzahl/Insider
Though they look the same, Aldi's mac and cheese it about a third of the price at 34 cents per box compared to 98 cents for the same size of Kraft at Walmart.

Mary Meisenzahl/Insider
Aldi's flavored seltzers are right next to LaCroix, and the boxes are even decorated in similar styles.

Mary Meisenzahl/Insider
The meat section was well stocked, though smaller than at a Walmart in my area. The prices were among the best deals in the store, though.

Mary Meisenzahl/Insider
Next to the meat there was a large freezer section with frozen meals, snacks, and desserts.

Mary Meisenzahl/Insider
A section in the center of the store seemed to be made up of odds and ends, with storage items, appliances, toys, and other mismatched items.

Mary Meisenzahl/Insider
Aldi also cuts costs at the checkout aisle, where cashiers save time by not bagging groceries.

Mary Meisenzahl/Insider
Customers can take their carts to a shelf against the back wall and bag groceries themselves into reusable bags Aldi sells or free boxes to carry heavy items.

Mary Meisenzahl/Insider
Aldi's branding is built around its budget strategy — its biggest fans know what they're getting with low-cost groceries and no-frills aisles.

Mary Meisenzahl/Insider
Some areas of the store seemed a bit disheveled, but customers didn't seem to mind.

Mary Meisenzahl/Insider
The chain has found a successful niche among budget-conscious shoppers in the US.

Mary Meisenzahl/Insider
As inflation continues to drive up grocery costs, it could also lead more shoppers to Aldi in search of deals.

Source: Insider

Mary Meisenzahl/Insider
In 2020, Aldi was the fastest growing grocery store chain in the US.

Source: Aldi

Mary Meisenzahl/Insider
The chain plans to open 150 US stores in 2022, plus a new distribution center in Alabama.

Source: Insider

Mary Meisenzahl/Insider
These openings would make it the third largest grocery store in the US, behind only Walmart and Kroger.

Source: Insider

Mary Meisenzahl/Insider
As grocery prices have climbed over the last year, I've become a regular Aldi customer and it's now my go-to store for staple ingredients.

Do you have a story to share about a retail or restaurant chain? Email this reporter at [email protected].

Mary Meisenzahl/Insider

Neem een kijkje in de Amerikaanse Aldi, de supermarkt die een van de grootste wordt van de VS

Neem een kijkje in de Amerikaanse Aldi, de supermarkt die een van de grootste wordt van de VS

Aldi is a discount grocery chain founded in Essen, Germany in 1961. In 1976, the company opened its first US location in Iowa and today it has more than 2,000 stores in 36 states.

Sales are up double digits over the past year, driven by over one million new customers, according to Scott Patton, Aldi's vice president of national buying.

More middle and high income customers, making $50,000 per year or more, are opting to shop at the discount store, Aldi said.

I visited an Aldi location in Rochester, New York. To pick up a cart at the entrance of the store, I had to put a quarter inside to unlatch it from the rest of the carts.

I got my quarter back when I returned the cart at the end of my shopping trip. Aldi doesn't have to pay workers to return shopping carts, because customers are incentivized to do it themselves.

As retailers grapple with a shortage of workers, eliminating low pay positions is one way businesses can stay ahead.

I walked inside and was immediately in the produce section.

Most of the fruits and vegetables — including apples, celery, and cucumbers — were pre-wrapped in plastic.

In a recent price comparison, Aldi had lower prices on produce than Walmart did.

The rest of the store looked similar to the produce aisle.

Products are on shelves right inside their cardboard packaging.

Or, they're still in pallets used for transportation.

This also saves money on labor, because workers don't have to spend time unboxing each product and arranging them on shelves.

Aldi stores are a bit smaller than traditional grocery stores at about 12,000 square feet, with just five large aisles.

Another way Aldi keeps costs down is by selling private-label brands.

The chain says more than 90% of its products are Aldi brands.

Aldi does sell some well-known brands like Coca Cola, but the Aldi private label version is stocked right next to it.

Aldi takes care to make its products look similar to brand names. These boxes of macaroni and cheese could definitely pass for Kraft without a closer look.

Though they look the same, Aldi's mac and cheese it about a third of the price at 34 cents per box compared to 98 cents for the same size of Kraft at Walmart.

Aldi's flavored seltzers are right next to LaCroix, and the boxes are even decorated in similar styles.

The meat section was well stocked, though smaller than at a Walmart in my area. The prices were among the best deals in the store, though.

Next to the meat there was a large freezer section with frozen meals, snacks, and desserts.

A section in the center of the store seemed to be made up of odds and ends, with storage items, appliances, toys, and other mismatched items.

Aldi also cuts costs at the checkout aisle, where cashiers save time by not bagging groceries.

Customers can take their carts to a shelf against the back wall and bag groceries themselves into reusable bags Aldi sells or free boxes to carry heavy items.

Aldi's branding is built around its budget strategy — its biggest fans know what they're getting with low-cost groceries and no-frills aisles.

Some areas of the store seemed a bit disheveled, but customers didn't seem to mind.

The chain has found a successful niche among budget-conscious shoppers in the US.

As inflation continues to drive up grocery costs, it could also lead more shoppers to Aldi in search of deals.

In 2020, Aldi was the fastest growing grocery store chain in the US.

The chain plans to open 150 US stores in 2022, plus a new distribution center in Alabama.

These openings would make it the third largest grocery store in the US, behind only Walmart and Kroger.

As grocery prices have climbed over the last year, I've become a regular Aldi customer and it's now my go-to store for staple ingredients.

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