- Corvette Heroes is hosting a nationwide raffle of 36 Chevrolet Corvettes – one from every production year between 1953 and 1989.
- Before being restored for the contest, the Corvette collection was hidden in different Manhattan garages for 25 years.
- Benefits from the giveaway will go to the National Guard Educational Foundation.
- The Corvettes are now being displayed in an interactive 3D online auto show.
- Visit BusinessInsider.com for more stories.
A historic collection of 36 classic Corvettes saved from dilapidation after being hidden underground in a Manhattan garage for decades will soon be given away in a nationwide sweepstakes.
Corvette Heroes is hosting The Lost Corvettes sweepstakes that will be giving away the cars that it touts as the “greatest barn find in automotive history.”
The Corvette collection has an unusual backstory: this isn’t the first time all 36 of the Corvettes have been given away together. They were originally a part of a 1989 giveaway that landed the cars in the hands of a Long Island man who then passed the cars along to artist Peter Max. Max, however, left the Corvette collection untouched in multiple Manhattan garages for decades before the current team acquired the fleet and decided to host a new giveaway.
The sweepstakes collection includes a Corvette from every production year between 1953 to 1989. This does not include 1983, the one year Chevrolet didn’t make a Corvette, although Chris Mazzilli, a Corvette enthusiast and integral player in the giveaway, created his own version of a 1983 Corvette for an episode of History Channel’s special series “The Lost Corvettes” which focuses on the restoration of the 36 car collection.
The Corvettes can now be viewed in an online virtual and interactive auto show that allows people to read each individual car engine's specs, hear the sound of the engine, listen to the car "radio" that plays the hit song from the model's year, and more.
The giveaway will stop accepting admissions on September 8, and the drawing of the winners will take place on September 30. Entrants cannot select which car they'd like to win as everyone is automatically entered for all 36 Corvettes. However, people can purchase as many entries as they'd like: a ticket costs $3, five tickets cost $10, and 20 tickets cost $25. The proceeds will go to supporting the National Guard Educational Foundation.
Oregon is exempt from the giveaway due to sweepstakes laws.
Keep scrolling to learn about the unusual history of these 36 Corvettes:
This isn’t the first time this set of Corvettes has gone up for auction.
In 1989, VH1 held a sweepstakes that gave all 36 Corvettes to a single owner.
"We walked into this conference room and [a guy] picked up a blanket over the table and in it were little reproductions of 36 Corvettes," CEO of Bungalow Media + Entertainment and member of the startup team at MTV Robert Friedman told Business Insider about the meeting where the initial sweepstakes was first pitched.
"We took a look and our mouths were wide open ... and we decided this would be, in effect ... our tenfold promotion that helped define what VH1 meant to at that time the American consumer," he continued.
VH1 paid $610,000 for the vehicles, according to DesignYourTrust.
Source: DesignYourTrust
"Just the imagination of one person winning these 36 cars...it was something we could really taste by taking a look at this conference room," Freidman said.
At the time, people had to either dial in or send a postcard to participate at $1.99 per entry. About 1.5 to 2 million people entered the original contest, Mike Heller told Business Insider. The Heller family — along with the Spindler family — currently owns the Corvette collection.
"None of us went into this thinking we could make some money," Freidman said. "The numbers were so big, in the millions of entries, and as a result, we actually made people [talk] about it being $2 or $3 or $4 million of profit."
"No one thought about this as a revenue-producing project," he continued. "It was an image project."
Dennis Amodeo from Huntington, Long Island won the sweepstake.
Amodeo then sold the 36 vehicles to Peter Max, a commercial pop artist who had been following the sweepstake, according to Heller.
Amodeo struck the deal with Max, who then took the cars back to Manhattan once the giveaway ceremony was over.
At this point, all of the vehicles were presentable and drivable but needed work, according to Freidman and Heller.
Max planned on painting all the cars for an exhibition and auctioning them off again at Yankee Stadium, according to Mazzilli.
But in the end, the most Max did was some paper test color strips on the side of the cars.
Instead of being a massive art collection, the Corvettes sat untouched in Manhattan garages for 25 years.
“It was the beginning of the contemporary art craze,” Freidman said. “[We] were going to paint these things, auction them off and do something for charity, but I never heard anything else. I just assumed they were sold one by one.”
Heller's father, Scott, had a working relationship with Max and helped move Max's Corvettes around the city whenever the garage or building the cars were stored at was sold.
“We watched as these cars were slowly falling into disrepair over the years,” Heller recalled.
Finally, in 2014, the Heller and Spindler families purchased the Peter Max Collection after Max decided he wasn't going to do anything with the vehicles.
Around this time, the families approached Chris Mazzilli, a Corvette car collector, and asked if he wanted to help consult and restore the cars. Mazzilli is a "die-hard Corvette expert and builder," according to the History Channel.
Source: History Channel