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- A group called MSCHF is paying TikTok users thousands of dollars to post video “takedowns” of Amazon, Tesla, Facebook, the NFL, Palantir, and other companies.
- It asks users to post a video “attacking” the brands and to include a custom sound created by MSCHF.
- It will then pay out based on how many views the videos get.
- The biggest payout is $20,000, which users can get if they attack Palantir for the company’s business with the Immigration and Customs Enforcement (ICE).
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A company called MSCHF is offering TikTok users thousands of dollars to post videos attacking big businesses it perceives as evil, such as Tesla, Amazon, Facebook, and Palantir.
MSCHF, an internet group known for its cynical, viral products and whose CEO refuses to define what the group actually is, will pay creators up to $20,000 for the “takedowns” depending on how many views they get, provided users include one of nine custom sounds the group has created.
The custom sound for Tesla, for example, inserts Elon Musk’s name into Billie Eilish’s song “Bad Guy.”
At the lowest level, MSCHF will pay $10 to users attacking TikTok for “content suppression,” if the video gets more than 5,000 views.
TikTok has in the past directed moderators to censor users deemed ugly or overweight. TikTok denies suppressing content or censoring users.
For its biggest payout, MSCHF will pay $20,000 to users attacking big data firm Palantir for the company's links to Immigration and Customs Enforcement (ICE). MSCHF will only pay out once at this level — and only if the video gets more than 10 million views.
The initiative, called the Anti Advertising Advertising Club, launched on Monday. Other companies it wants creators to attack are the NFL, Purdue Pharma, Comcast, and Fashion Nova.
If any video hits the stated count threshold, users can send the TikTok link to MSCHF, which then will verify the video creator before paying money to a PayPal account.
"If every user's desire is to sell out, we'll happily enable that impulse if it means we can punch at the companies doing the buying," MSCHF's manifesto reads.
MSCHF founder and CEO Gabriel Whaley refuses to define the group. "A brand of what? I don't know. Being a company kills the magic," he told Business Insider in January. "We're trying to do stuff that the world can't even define."
MSCHF began selling a shirt in July that features fabric from 10 popular brands including Nike, Supreme, and Adidas. Whaley said the brands did not give MSCHF permission to make the shirts, but that any legal action would help the product grow in value and popularity.