4 reasons why Amazon’s advertising business is still surging while Meta, Google, and Snap are all wrestling with declines

• Amazon’s ad business grew 19% over the past year, while rivals like Meta were managing a decline.
• Amazon’s NFL ads got a lot of interest and It’s immune to Apple’s privacy changes, experts say.
• Advertisers are buying in to Amazon’s built-up ad tools in a big way.

Amazon’s ad business seems to be the only major ad business that’s on the upswing.